the case of Kenya’s Samburu

Community-based wildlife conservation is often promoted as a win-win solution. The idea behind this approach is that the people who live close to wildlife can be involved in protecting it and have an interest in doing so. This results in wildlife being protected (a win for global biodiversity) and local people benefiting from conservation through […]

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Social media campaigns can be effective — if offline action is also taken. A case study from Ghana

Ghana has about six million social media users out of a population of 31 million. WhatsApp, Facebook and YouTube are the three dominant social media platforms, while Instagram and Twitter are gradually gaining popularity. Most users are young, educated and in the middle class or above. Men outnumber women online. Ghanaian political parties have used […]

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